On his new role, Landry said: “It is a privilege to lead the overseas network and work alongside these talented teams of dedicated tourism professionals. Our priority continues to be rebuilding international visitor value and strengthening our relationships across trade, commercial partnerships and media to ensure Britain remains the destination of choice.”
With Landry’s appointment, Paul Gauger now steps into the role of Executive Vice President, The Americas, Australia and New Zealand. Also based in New York City, he will lead travel trade, marketing, partnerships and communications teams in São Paulo, Toronto, San Diego, Los Angeles, New York City and Sydney, and will be responsible for driving visitation to Britain from these key regions.
“I look forward to the continued success of The Americas region, which now includes the addition of Australia and New Zealand. The U.S. is our number one market for inbound visits and value,” said Gauger. “We are also seeing strong recovery from Australia, Brazil and Canada. Together with our dedicated travel trade partners, we will continue to convert inspiration into bookings and welcome visitors to discover what’s new in Britain in 2023.”
VisitBritain’s latest forecast for 2023 estimates 35.1 million inbound visits to the UK, representing 86% of 2019 levels and 18% higher than levels seen in 2022. Overseas visitor spending in the UK is forecast to be £29.5 billion, projected record high for annual inbound visitor spend.
In the next couple of months, VisitBritain will be launching the next phase of its ‘GREAT’ marketing campaign and hosting international buyers for the Britain and Ireland Marketplace.
This year will also see several high-profile events, including the official Coronation of King Charles III on May 6, which will be marked with tours and unique exhibitions at Windsor Castle, Kensington Palace, Hampton Court Palace, Buckingham Palace and Palace of Holyroodhouse. Also not to be missed is the Coronation Regalia at the Tower of London and Eurovision’s 67th Song Contest in Liverpool on May 13.
For more information go to www.visitbritain.org.