By 2025 the Lufthansa Group will invest a total of 2.5 billion euros in product and service alone to further improve the customer experience at every stage of the journey – from initial booking, throughout the airport, lounge and border experience, to customer requests even after the flight.
And by 2030, more than 180 new high-tech short- and long-haul aircraft are to be delivered to the Group’s airlines. On average, the Group will take delivery of a new aircraft every two weeks, whether Boeing 787s, Airbus 350s, Boeing 777-9s on long-haul routes or new Airbus A320neos for short-haul flights. This will enable the Lufthansa Group to significantly reduce the average CO2 emissions of its fleet.
For the very first time in the company’s history, the Lufthansa First Class is receiving spacious suites that offer nearly ceiling-high walls that can be closed for privacy.
The seat, which is almost one metre wide, can be converted into a large, comfortable bed.
All seats and beds are positioned in the direction of flight, without exception. In addition to many other storage options, there is a large, personal wardrobe in every suite. First Class passengers can even remain in their suite as they prepare for sleep and change into Lufthansa First Class pajamas.
Dining will be an exceptional experience in the new First Class cabin, says the carrier. If preferred, eating together is made possible for the guests at a large dining table, whereby one can sit across from their partner or fellow traveller. Gourmet menus are presented, along with the airline’s unique caviar service. Entertainment is provided by screens that extend across the full width of the suite, with Bluetooth connectivity for wireless headphones.
Lufthansa will present details of the suite, as well as a further innovation in First Class, at the beginning of next year.
Says Carsten Spohr, Chairman of the Executive Board and CEO of Deutsche Lufthansa AG: “We want to set new, unprecedented standards for our guests. The largest investment in premium products in our company’s history underpins our claim to continue to be the leading Western premium airline in the future.”
Passengers in Lufthansa Business Class can also look forward to their own suite, which offers even more comfort and privacy due to higher walls and sliding doors that completely close. There’s more personal space, a monitor up to 27” in size and ample storage space, plus a personal wardrobe.
The Lufthansa Business Class of the ‘Allegris’ generation offers six more seating options with the highest level of comfort. Passengers have direct access to the aisle from all Business Class seats. The seat walls, which are at least 114 centimeters high, with generous space in the shoulder area, ensure greater privacy. All seats can be converted into a two-metre-long bed.
Passengers can enjoy the in-flight entertainment program on monitors measuring nearly 17”. Wireless charging, noise-cancelling headphones and the ability to connect one’s own devices, such as a PC, tablet, smartphone, or headphones, to the entertainment system, via Bluetooth, are also part of the new Allegris Business Class experience.
The company will also present further details and innovations on the new Lufthansa Business Class next spring. Lufthansa is already offering the new business class with direct aisle access on select A350 and B787-9 aircraft. A further four Boeing 787-9s with this Business Class will be delivered to Lufthansa in the coming weeks.
PREMIUM ECONOMY CLASS
The new Lufthansa Group Premium Economy Class was already introduced at SWISS in spring 2022.
The comfortable seat is integrated into a hard shell and can be adjusted easily, without impacting passengers in the row behind. The seat offers generous space in the upper body and leg areas, and is equipped with a fold-out leg rest. Passengers can enjoy movies or music on their personal 15.6” monitor with high-quality, noise-cancelling headphones.
With the ‘Allegris’ product generation, Lufthansa will also give passengers more choice in Economy Class.
Coming soon, travellers will have the option of booking seats in the first rows, which have a greater seat pitch and offer additional comfort.
Following the success of the ‘Sleeper’s Row’, which offered Economy Class passengers greater relaxation on long-distance flights since August 2021, Lufthansa now plans to introduce a ‘Sleeper’s Row 2.0’ on all new long-haul aircraft, as part of Allegris.
Also in the future, Economy Class passengers will also have the option of booking a vacant neighbour seat.