The event included big news for the trade. TourRadar announced it is increasing travel advisor commissions on its Agent Marketplace to up to 12% (from 8%) for bookings for the rest of 2022. The higher commission rate applies to both new and current travel advisors.
Agent Marketplace launched in November 2021, and now has more than 3,500 advisors.
With more than 2,100 people in attendance, the Adventure Together event brought together thought leaders and practitioners in multi-day touring including travel agents and agencies, tour operators and suppliers, influencers, OTAs and airlines, to provide inspiration, education, and insights into the technology and trends that shape the industry.
Sessions covered subjects ranging from marketing, sustainability, distribution, and technology, to indigenous and inclusive tourism.
The event theme, ‘Now What?’, kept topics focused on what adventure travel and multi-day tours will look like in the future and how to plan for success
“Adventure Together gathered industry leaders together for much-needed discussions around the trends and opportunities for organized adventures and group travel in today’s global landscape,” said Travis Pittman, CEO, and co-founder of TourRadar. “We recognized that there wasn’t a single global event or conference dedicated to the multi-day tour industry with a focus on technology, so we created one.”
Pittman told attendees that since the company launched, some 100 million travellers have visited the platform, who have booked more than half a billion dollars in travel, experiencing 4 million days of adventures.
Pittman revealed his three predictions for What’s Next: 1. trust, payments & financial technology products will be more critical and top of mind than ever, 2. data-driven storytelling will highlight and drive community impact and sustainability, and 3. digital distribution & tooling will come of age in the multi-day adventure market.
TourRadar also announced its new brand positioning, ‘Adventure Begins Here’, which came from months of consumer and industry research and collaboration with agency partner Park & Battery.
“TourRadar has built considerable bonds with its customers but there is an opportunity to form a deeper connection,” says Pittman. “The range of options TourRadar provides in the multi-day sector gives us a differentiator that no one else can own.”
The announcement, film, and all sessions from the event were recorded and can be found here.