Toronto’s Visitor Economy

Toronto's Visitor Economy

Toronto's Visitor Economy

Toronto is the provincial capital of Ontario, Canada. It is the most populous city in Canada and the fourth most populous city in North America, with a recorded population of 2,794,356 in 2021. The city is the focal point of the Golden Horseshoe, an urban agglomeration of 9,765,188 people (as of 2021) that surrounds Lake Ontario’s western end, while the Greater Toronto Area proper had a population of 6,712,341 in 2021. Toronto is a global business, finance, arts, and culture hub, as well as one of the world’s most multicultural and cosmopolitan cities.

People Love Toronto ON

Latest Reviews

It is absolutely amazing, you can spend a whole day in the museum. It has different sections of historical ages from all over the world. You can see many things from different civilizations. I loved the geology part. You can find brilliant minerals and stones. It is one of the best museum I have ever seen. Highly recommended to visit.


The best Zoo I’ve ever been to. It took us almost 6 hours to see it all but we really took our time trying to see/read everything. Everything is very clean and you can bring your own food if you choose to. The animals are beautiful and seem to be very well taken care of. A wonderful place to visit for families.


Great place for anyone visiting Toronto or even staying here. The rotating restaurant is great. Although you may feel dizzy for a few minutes but the experience is at another level. The food here is probably the best in town, tried different dishes and they were all done to the highest of standards. The staff are very knowledgeable and very friendly. This is a great spot for a birthday, anniversary or any special occasion.


Oh it was an amazing experience. Walking around seeing all the great scenes and items hanging on display. The shot the puck and shootout were fun for the family. The main item was walking up the stairs into the great Hall. The presentation of the trophies and all the hall of fame walls was amazing. The staff members that took my family picture with the cup was great to talk to, as he even knew the Windsor area where we were from. He was talking like he still lives there and how he went to University and watched lots of hockey. It was a great way to experience everything.


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Top sights in Toronto

The city with the fourth-highest population in the United States is a cosmopolitan destination that offers cuisine, arts, hotels, shopping, and nightlife of the highest caliber. Spend the day visiting the Museum District, go on a trip to Space Center Houston, or simply take a stroll around the historic Heights neighborhood. In the evening, you may get a bite to eat at one of the hundreds of restaurants that have won awards, or you can hang out with the cool kids on Washington Avenue. This city combines the warm warmth of the South with the cool sophistication of the metropolitan landscape. Explore the city that is YOUR Houston!

Toronto's Visitor Economy

There are undeniable perks whenever a city is made up of a strong, thriving and vibrant economy – and Toronto is no different. The city’s visitor economy is one that generates funds and creates jobs, benefiting not just businesses and corporations, but also everyday citizens.

In order to maintain its place as a top global city, Toronto must continue to grow its visitor economy. As such, the city’s tourism board is always looking for ways to improve the visitor experience and make Toronto an even more attractive destination. Some of the recent initiatives include:

  • Investing in world-class infrastructures, such as a new convention centre and hotels
  • Supporting local businesses and attractions that contribute to the city’s unique character
  • Marketing Toronto as a destination for all seasons, with something to offer everyone year-round
  • Hosting major international events and festivals that showcase the city’s vibrancy on a global stage

Tourism Toronto

At the forefront of Toronto’s visitor economy initiatives are Tourism Toronto’s award-winning marketing programs. These programs help to raise awareness of Toronto as a leading travel destination and attract visitors from all over the world.

Some of the most successful marketing campaigns from Tourism Toronto include:

The “You Belong Here” campaign, celebrates the city’s diversity and welcomes all visitors with open arms

The “This is Toronto” campaign, which showcases the city’s many attractions and experiences in a fun and engaging way

The “Toronto 365” campaign, features a different event or attraction for each day of the year, highlighting everything that makes Toronto special.

These campaigns have been instrumental in driving tourism growth and visitor spending in recent years in the Toronto region, with the city welcoming a record 43 million visitors in 2017. This visitor spending supported more than 400,000 jobs in the city, making tourism one of Toronto’s most important industries. Tourism Toronto is a vital cog in this trend.

What is Toronto's Tourism Economy Worth Yearly?

The impact of Toronto’s visitor economy is felt in many different industries across the city, from hospitality and retail to transportation and culture. In total, the tourism industry contributes $11.3 billion to the city’s economy each year.

This spending supports over 400,000 jobs in Toronto, making tourism one of the city’s most important industries. The employment generated by the visitor economy is well distributed across different sectors, with jobs in accommodation, food and beverage, retail, transportation and more.

Toronto Region Board

Partly responsible for the city’s strong visitor economy is the Toronto Region Board of Trade (TRBOT), which works to attract investment and talent to the region. The TRBOT is the largest business organization in Canada, with over 16,000 members from all sectors of the economy.

International Visitor Market

A key focus for the TRBOT is to attract more international visitors to Toronto. In recent years, the organization has been successful in its efforts, with the city welcoming a record number of overseas visitors in 2017, providing a big boost to Toronto’s visitor economy. This also translates to increased visitor spending and creates jobs.

There are many reasons why the Toronto region is an attractive destination for international travellers, including its world-class attractions, diverse culture and excellent hospitality. The city is also conveniently located, with direct flights from all over the world.

Greater Toronto Hotel Association

The Greater Toronto Hotel Association (GTHA) is another important organization that works to promote tourism in Toronto. The GTHA represents the interests of the city’s hotel industry and is dedicated to making Toronto a top global destination for business and leisure travellers.

Some of the GTHA’s initiatives include:

  • Working with Tourism Toronto to market the city to international travellers
  • Supporting the construction of new hotels and tourism infrastructure, thereby helping businesses with tax revenue
  • Promoting the city’s many hotel properties and their amenities
  • Providing training and development programs for hotel employees

Frequently Asked Questions

How much money does Toronto make from tourism?

The tourism industry contributes $11.3 billion to the city’s economy each year. This spending supports over 400,000 jobs in Toronto, making tourism one of the city’s most important industries.

How is Toronto's economy?

The city’s economy is diverse and prosperous, with a strong focus on tourism, finance, technology and manufacturing. Toronto is home to many Fortune 500 companies and is a leading global financial centre. The city’s GDP is estimated to be a little over $500 billion, making it the fourth largest in North America.

Why do tourists come to Toronto?

Toronto is a popular destination for many reasons, including its world-class attractions, diverse culture and excellent hospitality. The city is also conveniently located, with direct flights from all over the world. Visitor economy has become an indispensable component of the city’s development.

What is a visitor economy?

The visitor economy is the economic activity generated by tourists and other visitors to a city or region. This includes spending on accommodation, food and beverage, transportation, retail and entertainment. The visitor economy can have a significant impact on a city’s overall economy, supporting jobs and businesses.

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