The 19 lucky agents were treated to a plethora of authentic Jamaican experiences, including a coffee and rum tasting at Chukka’s Island Village Outpost, river tubing and ziplining at Chukka’s Adrenaline Outpost at White River Valley, and a special gala evening at Moon Palace Jamaica. The group also had the chance to conduct site inspections at some of the country’s leading hotels and resorts, including Jewel Paradise Cove, RIU Ocho Rios and Sandals Ochi.
“For this very special Irie Hour fam trip, we chose agents who have demonstrated a strong dedication to Jamaica over the past year,” said Angella Bennett, Regional Director, Canada, Jamaica Tourist Board. “These loyal agents have shown up during many of our virtual Irie Hour sessions and they are committed to learning about Jamaica. This was an opportunity for us to thank these hardworking agents in person for their continued support of Jamaica and showcase some of the very best island experiences, hotels and attractions for them to share with their clients back in Canada.”
Agents who were unable to join the fam trip in person were able to tune in for a special live-on-location Irie Hour broadcast hosted at Bahia Principe Luxury Runaway Bay on Oct. 25.
For more information about Irie Hour and JTB’s various engagement programs for Canadian travel agents, go to visitjamaica.com/Canada.