It’s All About Access For TravelBrands

It’s All About Access For TravelBrands


TravelBrands hosted its first, in-person events in three years this week and they are somewhere beyond happy about it.

Company CEO, Frank DeMarinis observed that there has been a lot of suffering for the industry in the past three years and TravelBrands’ events in both Montreal (Oct. 3) and Toronto (Oct. 4) were all about celebrating the return to travel and showing its appreciation to travel agents – lots and lots of appreciation.

Clearly, agents are up for it, with 300 attending the company’s event in Montreal and 500 joining TravelBrands in-person in Toronto, with an additional 500 tuning in virtually for that event.

Key to its message in both cities is that TravelBrands continues to emphasize digitalization as the way of the future and in moving toward that goal, the tour operator has been busy reinventing its Access platform (set to be relaunched in mid-October) with the emphasis on making it more dynamic.

All of those initiatives are about helping agents help their clients make the right choices as consumers look for more and more ways to customize their vacations to suit their unique needs. It’s also about helping agents work smarter not harder.

As for the recovery that the industry has been waiting for, for so long, DeMarinis makes it clear that it is here and proceeding at full speed, pointing out that many of TravelBrands’ product lines are now exceeding 2019 levels.

In thanking agents for their commitment to TravelBrands during the pandemic, DeMarinis made it abundantly clear that the company will always support the agency community.

TravelBrands boss had lots more to say, so watch for a full report in an upcoming issue of Canadian Travel Press.

In the photos

Seen here, from l to r, are TravelBrands’ Diane Lattavo, Executive Vice President, Air; Frank DeMarinis, CEO, TravelBrands; Christine Gariepy, Director, Exotik Journeys; Sam Youssef, Vice President, Integrated Marketing; and Nathalie Tanious, Senior Vice President, Commercial.

Frank DeMarinis, CEO, TravelBrands on stage

 





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