Hyatt’s Inclusive Collection Debuts In Bulgaria

Hyatt’s Inclusive Collection Debuts In Bulgaria

Hyatt Hotels Corporation has unveiled plans to expand Hyatt’s Inclusive Collection with five all-inclusive resorts in Bulgaria.

Less than one year since the acquisition of Apple Leisure Group, Hyatt continues to strengthen its leadership position in the luxury all-inclusive category. The planned expansion further demonstrates the strength and reputation of Hyatt’s all-inclusive brands as they grow in new markets outside of the Americas to attract diverse groups of travelers seeking immersive all-inclusive resort experiences.

Expected to open in 2023 and 2024, the all-inclusive resorts will be managed by Terra Tour Service EOOD and are expected to rebrand to the Secrets Resorts & Spas, Dreams Resorts & Spas, Breathless Resorts & Spas and Alua Hotels & Resorts brands following significant renovations.

The planned addition of the five beachfront resorts represents the latest milestone in Hyatt’s intentional global brand expansion and will mark the Inclusive Collection’s entry into a third European country, following existing brand presence in Spain and Greece.

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Jaime de la Mata, SVP of Business Development for EAME at ALG, explained that: “The planned addition of these new properties adds to the considerable momentum of our brands in European destinations. These five distinct resorts will expand our brands into the largest leisure destination in the Black Sea that has become very popular for travelers from key markets including the United Kingdom, Germany, and the Czech Republic.”

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Posted in Hotels, Resorts



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