Finnair Takes The Next Step  

Finnair Takes The Next Step  

Finnair is taking the next steps towards a more dynamic, customer-centric selling through modern distribution channels.

Starting early 2023, Finnair will gradually implement continuous pricing in modern distribution channels – through and Finnair mobile App as well as NDC-enabled channels for agent partners.

Through continuous pricing, customers will not experience large price increases between booking classes as pricing is not tied to the 26 legacy price points. This results in more competitive pricing in modern channels compared to offers through legacy EDIFACT.

In addition, to further accelerate the technology transformation, Finnair is removing Finnish domestic itineraries from EDIFACT distribution starting May 1, 2023.

Domestic Finland travel, i.e. flight itineraries that both start and end in Finland, will from May onwards be available to customers when purchased on Finnair’s direct channels and via Finnair’s NDC enabled sales outlets (Finnair Agency Sales Tool – FAST, certified Finnair NDC Aggregators and NDC Direct Connect API). This change does not impact travel starting in Finland and ending in another country or travel starting outside of Finland and ending in Finland.

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Posted in Airlines, Technology



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